Search Engine Optimization

In recent years, the terms black hat and white hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service, whereas white hat methods are generally approved by the search engines

In recent years, the terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry.