Search Engine Advertising

As a PPC marketer targetting multiple geographic regions, testing your ads can be difficult since they won't show up if you're not in the designated country, region or city. For example, you might be working from the United States, but you also want to target consumers in the United Kingdom. Simply running your query on google.co.uk won't do the trick since Google doesn't rely only on the TLD, but also on your IP address to determine your location.

Luckily, there is a work-around for this problem. You can easily append parameters to the URL;

Google seems to be experimenting with Sitelinks for Google Adwords in Germany and the United States. Some advertisers are allowed to provide multiple landing pages. Here's a screenshot to show you an example:

Google has issued the following statement:

If you're not advertising with Google Adwords yet, now would be a great time to get started. Kick off an AdWords campaign today with $250 in your account. AdWords lets you reach people at the moment they're searching for what you have to offer. This $250 coupon is a great way to try this advertising medium free of charge. Don't wait too long though, since it'll expire on January 31, 2009.

Google has just changed their advertising policies to allow ads about alcohol:

To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

This is a welcome change for advertisers and it couldn't come at a better time; right before the holidays.