Search Engine Optimization

Quite often we all find we need some way of creating a community or communicating with clients in a user friendly way. For this, some of us, will choose forum/bulletin board systems. In this article we will discuss some of the major forum content management systems alongside their pro’s and con’s.

Matt Cutts recently wrote about Pagerank Sculpting on his blog. There is a lot of interesting information in the latest post, but here are the most important things to remember;

In recent years, the terms black hat and white hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service, whereas white hat methods are generally approved by the search engines

In recent years, the terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry.

Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.

You’ve got the popular English-language search engines covered, so you’re good to go, right? Wrong! Your visibility on localized search engines is just as essential to your overall marketing success. Did you know that only 29.4% of the population with Internet access is natively English? There is a huge client base you could be missing out on by ignoring foreign-language and localized search engines.

The maximum title length that Google will index and display in 66 characters including punctuation and spaces. If your page title length exceeds the maximum length, Google will cut off the title at the last full word.