Link spam takes advantage of link-based ranking algorithms, such as Google's PageRank algorithm, which gives a higher ranking to a website the more other highly ranked websites link to it.
Submitted by Ken on Fri, 03/13/2009 - 13:10
Link spam takes advantage of link-based ranking algorithms, such as Google's PageRank algorithm, which gives a higher ranking to a website the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm.