Inbound links

An inbound link is a hyperlink that directs you to a website without any reciprocal link; thus the link goes “one way” in direction. It is thought by many industry experts that this type of link is considered more natural in the eyes of search engines. Inbound links are also referred to as incoming links or one way links. An effective way to utilize this method of linking is by circulating articles through various content forums and media or by link baiting.