Matt Cutts

Matt Cutts recently wrote about Pagerank Sculpting on his blog. There is a lot of interesting information in the latest post, but here are the most important things to remember;

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google and inequitably imposes, as some justifiably argue, the infamous "Google penalty" on select websites.