Google

As a PPC marketer targetting multiple geographic regions, testing your ads can be difficult since they won't show up if you're not in the designated country, region or city. For example, you might be working from the United States, but you also want to target consumers in the United Kingdom. Simply running your query on google.co.uk won't do the trick since Google doesn't rely only on the TLD, but also on your IP address to determine your location.

Luckily, there is a work-around for this problem. You can easily append parameters to the URL;

As you may or may not have already noticed, it's now possible to 'like' your Google Reader RSS feed items by clicking the "Like" button at the bottom of the post or pressing the "L" key. Google has followed in the footsteps of Facebook in order to get more user interaction. The new social features also include the ability to search for people who are sharing RSS entries with certain keywords. This allows users with similar interests to connect without personally knowing each other.

Matt Cutts recently wrote about Pagerank Sculpting on his blog. There is a lot of interesting information in the latest post, but here are the most important things to remember;

Google has launched the Google Translator Kit, which automatically converts and translates any uploaded documents. This is different from the existing Google Translate tool because full documents (including images) are translated, not just plain text, and both the original text and the resulting translation remain linked and can be viewed side-to-side. This allows teams of people to collaboratively translate any document in real-time.

The one thing Google is famous for, above all other factors, is speed. It's not only due to their huge datacenters and private optical fiber connections spanning the globe, but also in large part to basic optimizations and tweaks which every developer could make use of. In order to see how your website could perform better and load faster, try the Google Page Speed tool.

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of December 31, 2008, the company has 20,222 full-time employees.

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