Google Adwords now caters to alcoholics

Google has just changed their advertising policies to allow ads about alcohol:

To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

This is a welcome change for advertisers and it couldn't come at a better time; right before the holidays.

More information is available at the Adwords Blog.